Monday, April 26, 2010

Multi-Level Marketing

About two month ago I wrote about Network Effects. What fascinates my in Network Effects is their exponential nature. Our human brain is used to think about linear phenomena. It is very hard for us to deeply understand and predict exponential phenomena.
Another exponential economic phenomena is the phenomena of MLM (Multi-Level Marketing). This is a way to build a marketing organization by compensating an affiliate marketer for bringing more affiliate marketers to market the company's product or service.
A powerful combination is to combine MLM and the web to create Online MLM. This is a powerful economic activity which harness the power of the online world to do marketing in a wide scale.
There are many who think MLM is just a scam. You can find a good criticism of MLM in the following link: http://www.vandruff.com/mlm.html. Even though the criticism can have merits in some MLM plans, I don't think it proves that MLM plans can't produce a good, healthy and stable organization.
In a later post I plan on showing why Vandruff's arguments does not rule out all possible MLM's programs. But in the meantime you can try a some Online MLM yourself. Choose a program in the Internet MLM page and join it using my sponsorship link.

Khen

Sunday, April 4, 2010

Information in the "Information Age"

As you all know we are living in the "Information Age". From this title it is clear that Information is an important element of our lives. But, what is Information?
There are many answers to this question. We can go to the computer scientists and they can tell us that Information is just a set of bits. When we go to the layman we will get a different answer, something along the lines of "Information is knowledge that helps us do things" (well, this leaves us with a greater question of "what is knowledge?").
I think that indeed everyone in every context should define for himself the meaning of the word Information. It is good that Information has become such an important word. If people will try to forget words like God and try to see words like Money as a means to acquire Information, then maybe our world will look better.

Khen
 
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